CONNECTED magazine n°5
The LEMO Group to serve 5 billion fans
Launched in 1930 in Uruguay and held every four years, the Football World Cup has missed only two editions (1942 and 1946 because of the Second World War). So, this year’s FIFA World Cup in Qatar will be the 22nd edition. It is the first one to be held in an Arab country and, for climate reasons, the first one organised in winter.
Broadcasting the most powerful football league
Broadcast in more than 210 countries, the prestigious Premier League is followed by over 3.2 billion people around the world (source Nielsen). Not to mention the spectators watching the matches in pubs or on mobile media. Its cumulative television broadcast rights could easily amount to 4 billion dollars.
The greatest show on earth
A rectangular-shaped grass field, two goals, a ball, twenty-two players : both the setting and the actors are ready for performance. Football is the most popular show on Earth, the FIFA World Cup in Qatar will have proven it once again. The unstoppable rise of the “ beautiful game ” is closely linked with that of television and broadcasting. So, just like the players, this special feature will zig